Salsbery Brothers Landscaping creates outdoor spaces that bring people together.
When the second generation owners took over this growing landscaping business they wanted a refreshed brand image that reflected their 40-plus years of experience. Working with Tim Wallis of Solo Creative, we developed an identity system with a nostalgic feel that honors the family roots of this nearly half century firm.
We started with the typography, combining a friendly script for the family name with a historic font for the descriptor. The soft, rounded home and landscape graphic support the logotype for a large logo used on signage. Those same elements are tucked into a shield, shaped like a landscaper’s shovel, for the compact shield version of the logo. Finally, the unique SB ligature placed inside the shovel shield makes a simple badge for social media.
The brand elements work well together or separately on business cards, stationery, vehicles, signage, and apparel. And the social media team is having a blast pushing the brand out with style and humor.
Website: salsberybros.com
Instagram: @salsberybros
